Buy-One-Night-Get-One-Night Free program essentials

Buy-One-Night-Get-The-Second-Night-Free Guests

Most innkeepers will tell you that their most valued customers are those who visit during off-peak times. The American Historic Inns, Inc. Buy-One-Night-Get-The-Second-Night-Free program targets those customers to help you book those hard-to-fill rooms.

More than 1,700 of the best bed and breakfast inns in America currently participate in these special free programs.

Here's what innkeepers say about our program.

"The Buy-One-Night-Get-One-Night Free program is great!! And for days when you don't have a lot of rooms booked, it is truly excellent. We also find that being in the book is a great way to get your name out there". Blue Lantern Inn, Lin McMahon

"Your program has been incredible! It's really built our mid-week business!"

Ann Gray , Antiques & Accommodations, North Stonington, Ct.

"There is no one else who has done so much for the bed and breakfast industry.

Your Buy-One-Night-Get-One-Night Free partnerships with large corporations have put bed and breakfast on the map. You have made B&Bs mainstream". Edel Sokol, Ann Starret Mansion, Port Townsend, Wash.

"We purchased the property next door because of the increase in guests your program gave us". Oregon Innkeeper.

Why the program works

Innkeepers have received as much as 50-200 brand new reservations per year depending on the promotion sponsors that year. These new guests often have never been to a bed and breakfast before and often become continual B&B visitors in the years to come!! (We have one couple who have spent $19,000 on B&Bs after discovering B&Bs through our program and we have many more stories like this - in fact, millions of B&B guests have first tried a B&B because of one of our programs in the last 15 years.)

90% of inns in the program have been with us for more than 10 years.

The advantages are obvious: You get to fill a room that would otherwise go empty. Room nights are a perishable commodity; you can't go back tomorrow and fill a room that was empty today. In this way, you get to maximize your profit potential.

The guests you get through this program often become your greatest word-of-mouth evangelists. Guests feel like they received a gift from your B&B and from you directly. This encouraging them to tell others about your wonderful inn with greater than usual loyalty and passion.

Prestigious Partners Offer the Buy-One-Night-Get-The-Second-Night-Free

Over the past 15 years many Fortune 500 companies and others have offered our Buy-One-Night-Get-The-Second-Night-Free program to their consumers. They are often distributed in guidebooks or free-standing certificates for companies such as Hallmark, Nabisco, Glen Ellen Winery, Nestle, Minute Maid, Coca-Cola and others.

Currently, Wells Fargo Bank is giving away 40,000 bed & breakfast guidebooks.

Current Programs:

Wells Fargo Bank
David's Bridal Stores across the country
Brides who filled out wedding surveys
Columbia Crest Wine
Tom's of Maine
The 17 th and 18 th Edition of Bed & Breakfast and Country Inns distributed in Borders, Amazon, Sam's Club, BJs and other stores.

This year we anticipate the program will result in more than $10 million in bookings for participating inns .

How the Program Works:

Each innkeeper signs up for a free listing in our guidebook and agrees to honor a Buy-One-Night-Get-the-Second-Night-Free Certificate during specified times (anytime at the last minute, anytime based on availability or particular off-peak season times that you may specify). Guests must purchase the first night at your regular rates to get the second night free. They may only purchase that night during the times you specify.
We sell the books in bookstores and we market the books as promotional tools to major corporations to use as incentives to their consumers. It is currently offered as a free-standing certificate for David's Bridal and Columbia Crest wine. In this way, we are able to take advantage of massive media and advertising budgets to further promote the bed & breakfast industry. As an example Amtrak spent $4 million marketing the program in Parade Magazine and a variety of other advertising venues, Taster's Choice spent around $5 million in advertising.
In just one promotion we are able to distribute more guidebooks than most guidebook publishers sell in a year or a lifetime!
The consumer receives the free night certificate, makes his reservation and uses the Certificate, thus filling a room for an inn during an off-peak time, thus enhancing your bottom line!

Simply download our contract and fax it to 949-497-9228:

https://iloveinns.com/appfreenight-2.pdf

Unprecedented exposure for your inn

Through American Historic Inns, Inc.'s massive media and advertising campaigns, your inn will be exposed to hundreds of thousands of travelers.

All professionally run bed & breakfasts and country inns, regardless of whether they are historic, can participate. Best of all, if your property is approved, it's free. There is no cost to participate.

“We get 13 percent of our reservation s through your Buy-One-Night guidebooks.”

Scandinavian Garden B&B, Long Beach, Wash.

“Exceptionally effective! Turned our business from red to black.”

House on the Hill B&B, Warrensburg, N.Y.

“Definitely a business builder.”

River House Inn, Snow Hill, Md.

Take a look at a sample cover by going to the following link: https://iloveinns.com/2007coversample.htm

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Innkeeper book marketing suggestion:

An Ohio innkeeper recommends, " this book saves you a lot of money when you are asked for donations of rooms by local organizations for auctions, giveaways etc!" Simply give them the book with the Buy-One-Night-Get-One-Night-Free Certificate inside, and you not only give the B&B experience but a gorgeous book … you save money and get more advertising.”