Hallmark Channel to Promote Bed & Breakfast Inns in 12-Part Series
Innkeepers Comment On Hallmark Channel's Decision to Promote Inns
Innkeepers around the country have expressed their delight with the new Cedar Cove / iLoveInns.com partnership.
"Love it! What a great tie in!" Selena, Tiffany Hill
"A brilliant move for both Hallmark Channel, I Love Inns and the industry as a whole." Mike, Bowman's Hill
"Hallmark is a quality channel so anything they do is going to be a quality program and good to be associated with!" Bonnie, Windemere Inn By The Sea
Hallmark Cards distributed 400,000 B&B books for iLoveInns.com in two prior partnerships. They gave these out in stores and customers went wild for them, according to store managers, proving that Hallmark and Inns are a great connection.
iLoveInns.com (American Historic Inns is parent company) has raised the visibility of inns by partnering with many high profile brands including Wells Fargo, American Express, Minutemaid, Lipton Tea and Tasters Choice. We are currently working on new partnerships to keep finding perfect guests for your inn.
What Innkeepers Need to Do
Simply display Hallmark Channel postcards, door hangers and table tents and receive the following:
Hallmark Channel Offers Prizes to Innkeepers, Not Just Guests
Your odds of winning - 2,000 to one for the Hallmark Channel Trip to Hollywood for 2
Your odds of winning - 505,000,000 to one for Publisher's Weekly
Official sweepstakes rules can be seen HERE
If You Are in BOGO, Update Your Participation Dates - The Book is Also Ready to Print
We will start printing the 2014 book in August so while you are thinking about it, go to the Innkeeper Panel and Update anything. The participation dates are close to the bottom of the page.
Questions & Answers
How long is the Cedar Cove Show and will it be renewed for next year?
This is a 12-week series starting July 20 through Oct. 5. We hope there will be more!
Can I display the door hangers even if I don't have TV at my inn?
Yes because the purpose is to increase AWARENESS of the show. When the guests go home, they have the postcard and be able to remember to watch the show the following week.
Dana Point, Calif. 92629
(800) 397-INNS (4667) ext. 308 Fax (949) 481-3796
* Cedar Cove info site (later to include the "Hub" with B&B, etc.) When Debbie Macomber’s Cedar Cove series launches in July, Hallmark Channel Fans will be able to to interact with the online town of Cedar Cove and its residents by exploring locations such as the courthouse, local diner, lighthouse and bed and breakfast. Fans will click on the bed & breakfast to receive B&B prizes and information on inns participating in the promotion, etc. Ads and Hallmark's email lists will also drive traffic to inns.
Bed & Breakfast Random House Series
The author of the Cedar Cove TV series has also started a bed and breakfast book series. "The Inn at Rose Harbor," features the life of an innkeeper and I've already read the first book -it's actually filled with tidbits on how to run an inn - a topic of interest to author Debbie Macomber's millions of readers! Three of Macomber’s previous books were made into top-ranking Hallmark Channel movies so we can hope for another movie or even better, a full blown series like Cedar Cove based on an innkeeper.
Email Jamee@iloveinns.com with any questions.