Newsletter Topics

Here are Monthly Newsletter Topics/Ideas but if you want us to lay out your email and add photos and graphics and manage the whole process send a quick email to or call (949) 481-7276.


Concentrate on Writing About Food, Cooking Classes, Farmers

Food travel is going up 30% this year and the trend is growing. “More travelers want to take local cooking classes, go with chefs to food markets, meet farmers and cheese makers and winemakers, even stomp grapes.” CondeNast

Offer and Write About Your Gourmet Toast (It’s a thing)

Chef Casey Overton delivers California Avocado Tartine at Montage Laguna Beach, complete with organic eggs and garden herbs. Toast with Avocado Smoked Salmon Spread is featured at Omni Hotel at CNN Center. Try the Tin of Sin at The Inn at Little Washington. Tin of Sin includes peekytoe crab rillettes and cucumber aspic with American Ossetra caviar heaped on top, served on brioche toast in a blue tin.

Do a Farm-to-Table Dinner by yourself…

or with a local restaurant, using local beef, organic chicken, venison, maple syrup, winter squash etc

Sell Your Community’s Food

Winter is big on food experiences because of limitations in some activities. If you aren’t going to offer cooking classes, arrange something at your local restaurants or just interview a local chef on what’s reflective of their specials and how they or the town does regional cuisine and what is regional.

Pick the Breakfast Special

This is from Crescent Dragonwagon from the days when she ran the Dairy Hollow House – “First person to book on a particular date gets to choose the menu for that day.” (List possible selections and make them drool) My family is still talking about being able to pick the menu.

February’s Valentine Month

Promote Romance the whole month – From Mentone, Alabama’s Mountain Laurel Inn – Show the one you love that it is the simple things in life that count such as time together and a walk to DeSoto Falls. Throughout February or anytime of year give that special someone the “I simply love you” package. Package includes a sweet vase of 5-6 roses, sparkling cider with Mountain Laurel Inn Flutes, a Mountain Laurel Inn card with your personal message, a Mountain Laurel Inn candle and lots of chocolate hugs and kisses. Cost is $60 plus room rate. The peace, the quiet, the river and the star filled skies provide a wonderful background for romance this February or any other month. Call today and reserve this package for your loved one.

Find Things That Will Attract Seniors

Senior spending will increase by 33 percent. See if there’s a memoir writing workshop nearby, geneology center and any education programs such as star gazing astronomy, winter bird watching, story telling class. If you’re not a senior, ask your older guests what they like best about your area, your inn and report on those items.

Tulip Time Sell the future

Give a reminder of a favorite event coming up and give the link to tickets and a chance to book while there are still rooms to choose from. From Holland, Mich. tourism.

Create an Event Guide

Put the name of your town in your subject line, – Boston Event Guide, for instance. Then be faithful and list the events.

Keep Selling Gift Certificates

it’s remarkable how many people buy in the first part of January – through the years we’ve found this true for our iLoveInns gift cards. They are in a buying mode and are also planning the year and want to sturcture their travel so they actually do it. Feature yours.

Remind Guests of How Long Your Gift Certificates Are Good For

The Wisconsin association recently reminded their guest list that gift cards are good for five years. Here in California they have no date limit. It’s a good reason for guests to invest in your certificates.

Create a Planning Retreat

Remind guests of the value of pulling away and actually planning your life instead of letting it happen. (don’t forget about you – try trading with another inn for the same experience for yourself) Offer to call in food for private dining, special quiet rooms, local gurus, books etc. Give a 3-day deal.

New Year’s Eve Overnight Romance Package – Example

Brannan Cottage Inn – Calistoga, CA
Raucous parties not your thing? Your intimate New Year‘s Eve celebration for two at this historic reimagined inn includes one night stay in a luxurious room with Frette linens & cozy robes, in-room illy Espresso, flatscreen TV with premium entertainment: $259 – Historic Queen accommodation $299 – Deluxe King accommodation with fireplace Celebrate with a complimentary bottle of Chandon bubbles and pair of champagne flutes to keep. Enjoy an extended stay with early check-in (1pm on 12/31/14) and late check out (12:30pm on 1/1/15) (total value of added amenities: $70) For even more romantic sparkle…. Add a Private Sparkler Tasting Experience at Domaine – $100 per couple / $50 a person (separate purchase; advance reservation required).
Valid from 12/14/2014 through 12/31/2014.

– See more at:

Find and Offer a Meditation Retreat

Mohonk Mountain House, the historic resort in upstate New York offers meditation programs. They recently started a Mindfulness Moment Hotline that anyone can call in a moment of stress if they want to be calmed. (Conde Naste)

Create a Serious February Romance Package – Example

Two Night Stay- Couples Romantic Getaway
Sumner Mansion Inn – Hartland, VT

Relax, renew and reinvigorate your romance at the Sumner Mansion Inn! Experience history, equisite furnishing and elegant surroundings. Relax in our breathtaking Library, brick floor solarium or the hunt themed tavern room while fire warms you and we spoil you. Two evening stay includes; gourmet breakfast each morning, complimentary Vermont edibles, daily complimentary wine and cheese tasting and even a Champagne Basket upon your arrival. All Inclusive Weekend Complete with limousine transportation to and From historic Woodstock Vermont for your shopping and dining pleasure. A true Winter Wonderland. All Inclusive Packages Start At $399.00 plus tax. Through 02/16/2015.

Create a Winter Food Hunting Event

From Peter Greenberg: “Every year, West Coasters look forward to Dungeness crab season, which starts November 1 in California, and December 1 in Washington and Oregon.You can find one of the largest concentrations of these crabs in Half Moon Bay, California, with local restaurants getting them straight from the fishing boats. Winter is also high season for truffles—no, not just in Tuscany, but also in Oregon. They tend to peak in January, which is when you’ll find events like truffle hunting lessons, cooking classes, and truffle dinners in Portland and Eugene. In parts of Canada, certain types of white wine grapes are left to freeze on the vine before they’re harvested. It’s actually called ice wine.

feb topics

Promote Deals That You Find on Living Social and Groupon for Your Area, such as restaurants, museums, theaters

Subscribe and when you find something your guests will like, include the link to the deal. The deal I found today was a Tacos & Beer 5 K Race Package. (Hopefully that came after the race.)

Promote Your Local Consignment & Antique Shops

it’s surprising how many guests love to poke around in shops like these – even when they are abroad. Take a photo to include.

Feature Value for Business Travel If You Are in a Good Location

Here’s 5 reasons to stay at an inn when on a business trip – recently featured in Wisconsin’s state association newsletter
1. Terrific Food, 2. Close to Businesses, 3. You’ll sleep really well, 4. Good rtes for single travelers and long term stays, 5. No hidden fees to mess up expense reports and end with “And there often goodies in the evening”.

Promote Your Local Museums

today in my email The San Diego Natural History Museum featured an “Acclaimed Egyptologist to Speak”

Check Your State’s Film Production Website

you might be surprised to find that House of Cards, the Bachelor or some other movie or TV show is in production in your town – and your guests would like to know. Here’s what I found on New Mexico’s site.

Run a Reward for Wedding Referrals

Refer a Bride & Groom and Get Paid

Offer a Deflated Football Appetizer Evening or Blizzard Broth or Blizzard Bath with Fireplace or Candlelight and Frosted Drinks

Take something from the news and create your take on it. Note our Super Bowl blog today.

Flaunt Your Sun if You Are in a Sunny Location

show lots of warm scenery and post lots of Sunny Day Activities with pics.

Flaunt Your Snow if You Have Snow

Same idea, fortunately Snow creates unique photography so don’t miss out showing it off.

You Can Run Your Own Romantic Contest


Top 10 Relationship Tips

You Can Borrow This Missouri Inn’s Findings

“Sushi 101” Cooking Class (Hartstone Inn)

invite a local sushi chef at the inn

5 Shades of Red (Captain Jefferds Inn, Kennebunkport)

Valentine’s Day doesn’t have to be only one day! Come and celebrate your love during Kennebunkport’s Annual Five Shades of Red Festival. Reserve the 5 Shades of Red Package to enjoy: a bottle of red wine, 4 chocolate-covered strawberries awaiting your arrival, a dozen red roses (with a romantic note from you), a sleigh ride at Rocking Horse Stables, and dinner for two at a restaurant of your choice.

Margarita Mania (Monterey Inn )

Only 10 min drive from the Old Monterey Inn. Purchase ticket at Fairgrounds The Monterey County Fair Heritage Foundation hosts their first fundraising event of 2015! Unlimited tequila and Margarita tastings along with a complimentary Nacho pairing. Dance to live entertainment from the Chicano All-stars and enter to win a fully stocked tequila fridge!

Chocolate and Wine Tasting Benefit at the Library (Monterey Inn)

5minute walk from the Old Monterey Inn. Purchase tickets at door.
The Friends of the Monterey Public Library will hold their annual Chocolate & Wine Tasting Benefit on Friday, February 20, from 7:00 – 9:00 p.m., at the Monterey Public Library. Guests will sample a wide variety of local wines and enjoy a dazzling array of chocolate treats including cakes, brownies, cupcakes, ice cream, petit fours, fondue, candies, mole and more! The event includes live music and a silent auction. All proceeds benefit the Monterey Public Library.

march topics

Stage a Chocolate Event – Harbor County, Mich.

Culinary venues in this county event offer everything from chocolate-chip pancakes, hand-made truffles, and chocolate-covered bacon, to chocolate-enhanced wine and locally brewed specialty beer – with the key ingredient of chocolate of course! Chocolate Classic retailers entice shoppers with specials on chocolate-hued items including jewelry, glass, furniture and more. Visitors can win special prizes by participating in various chocolate-themed guessing games! “Make it a day trip, or stay over-night in Harbor Country’s wide range of accommodations offering something for everyone.”

Remind City Folks of Nature – Flowers & Green Fields, Hills – Rabbit Run

Come for the “greening of the fields” when our fields and vineyards start showing new shoots. The earliest blooming wildflowers appear in late March, after the last of the winter frosts. (When we at saw this, it motivated us to dash off – north of Santa Barbara to the green hills of Santa Ynez in Feb./March quick before the hills turn back to their normal brown for the rest of the year. – D. Sakach)

Brainstorm the Break – Spring Break

Brainstorm kid-friendly activities and invite families to a recharging getaway – scour winter activities, museums, cattle and lamb birthing, Kids in the Kitchen activities, candy factories, local story tellers.

Offer a Galentine’s Day

Joie de Vie lodging chain is offering this version of a Girlfriend Getaway, year-round, with ideas for off-the-grid experiences.

Give a Crazy 4 PM Check Out – (Saguaro Inn in Palm Springs)

Add a 4 PM checkout to March and April bookings and see what happens when guests can linger longer.

If In the South, Create a Poolside Haven for Girlfriends – (Saguaro Inn in Palm Springs)

“Grab your teeny bikini, four friends and four pool chairs. We’ll bring out a pitcher of sangria (or ice tea, lemonade, OJ etc.) plus chips and salsa to keep you refreshed and revved up for your time in the sun. Of course, beauty sleep is a must so we’re offering a late checkout at 4 pm.

Forage for Flowers

Find the fields and forests where guests can pick violets, daffodils or send them to the local flower mart. They can all go home with a bouquet and remember the flower finding of their youth.

Game Night

Hold a $25 game night with appetizers and invite locals midweek. It will be an adventure, and get you in local papers. Game night fans will talk the inn up to their kids/family/neighbors/clubs. Add fun elements like hats required, green St. Patrick’s wear, western dress, Downton Abbey dress.

Brag About the Birds of Spring – (Rabbit Run Inn)

Do you have snow birds leaving or returning? Rabbit Run Inn brags about the Great Migration when thousands of “snow birds” return north and stop-over at nature preserves and state parks near them. “Look for birding updates on our facebook page.”

Pep Talk Your Pet Assets

Great places to walk/hike/play with your dog? Pet people don’t want to leave Fido, Bear, or Spot home when they are having fun. Find the dog fun and talk it up so pet lovers will travel instead of stay home with Fido.

Downton Abbey Dinner Dance (Wilburton Inn, Vermont)

The Wilburton Inn held their “Very own Downton Abbey Dinner Dance!” Everyone felt like Lord and Lady of the Manor at the Wilburton Inn & Restaurant. You could make it into a tea dance with appetizers.

When the Weather Turns Good Flaunt It

“Heads Up for this Weekend – Better Weather for Eureka Springs!”

march topics

Don’t Forget Your Email Call to Action

Do you want immediate bookings, visits to your blog to whet their appetite, votes or reviews on Trip Advisor? Make your call to action clear to yourself first then fashion your strategy and include it in your newsletter.

Spring Flowers and Birds – Cedar Park Inn Photo

  1. Scour local news for garden events, blooming times, charity house tours
  2. Note scenic drives
  3. Find Stunning Photos of birds and blooms in your area

Waterfall Wonders

Waterfalls are often at their best in Spring so make a list of them and include a great photo.

Photo Hint – If your visitors bureau doesn’t have one, ask them to pay for a photographer to get spring photos – media needs them and you’ll get more media coverage for your area.

Get Guests Excited About Spring – Country Living Magazine

It’s been a brutal winter – all the more joy to give your guests when they visit your area. Talk about the stunning experiences available in nature. Get inspired by this Country Living article to find your talking points:…

Create 2 Spring 2-Day Itineraries

  1. Make a detailed and moderately priced Big Anniversary, Big Birthday Itinerary – include the best of April in your area – including best lunch and dinner places, entertainment and plenty of romantic nature items
  2. Do a Free or Almost 2 day itinerary – free museums, walks through a scenic park, an almost free picnic lunch, free evening desert, low cost rehearsal night event or free event.

See these different styles of posting your itinerary

Offer a Beautiful Date Night – Saratoga Springs

Include the dining voucher, movie tickets, wine and chocolate –…

Sponsor a Photo Contest with Professional Photographer Judges (Mast Farm Inn)

Have rules that will allow you to use the photos on your web site to promote your area. – Sample

Start a Book Club Like Camellia Inn

Book Club

Are you deep into our book club selection? Pour a glass of wine, get comfortable and get ready to read and discuss a classic story set in our beautiful area: Jack London’s “Valley of the Moon.”

The novel, first published in 1913, is a story of a working-class couple, Billy and Saxon Roberts, struggling laborers in Oakland, CA at the last turn-of-the-century. They leave the city life behind and search Central and Northern California for farmland of their own, eventually, after various trials, settling in the “Valley of the Moon.” It has been described as a “road novel,’ predating Kerouac by fifty years.

Formal discussions begin this month in an online “go-to” meeting format. Join us!

Talk about Summer

Plan now to get your favorite room with the view, canopy, or? Brag about what’s best in summer with favorite photos of beauty spots in the area. Consider offering an incentive if they book now.

Make a Picnic Lunch Look/Sound Sizzling and Easy

Here’s what Captain Jefferds in Kennebunkport designed and all they needed was a backback picnic bag :Enjoy a picnic lunch in picturesque Kennebunkport. We’ll order your Lobster Roll Lunch Box from Port Lobster, which includes Lobster rolls, coleslaw and chips. Pick up your lunch, pack it in our insulated backpack, along with a couple of bottles of water and a bottle of wine, and you’re all set.

Build Your Library As An Excuse for a Discount

Foxfield Inn came up with this: To celebrate our love of reading (or listening to) books we are offering guests who stay with us for any two consecutive nights a 10% discount off your room rate if you donate one of your beloved new or used hardback books to our library here at Foxfield Inn.

A Life Well Spent

Beverly Hills’ La Hermitage offers a “Life Well Spent” Bed & Breakfast package that averages $600 a night. You can have 4 (or 3 or 2) nights with us for the same price and still enjoy the “alluringly relaxed pace” they advertise.

Think Showers & Flowers (not Mud Season)

Here’s an offer from Foxfield Inn though I don’t think many people will be motivated by a 5% discount. They might respond better to a cocktail or free lunch? They call this special April Showers = May Flowers, then show garden photo.

It’s time to freshen up the gardens and we’re asking for your help. Join us any two nights Sunday-Thursday during the month of April, donate a plant for our gardens and receive 5% off you room rate. We do have deer in the neighborhood so we would appreciate “deer resistant” plants if possible. While we enjoy providing food and goodies for our guests, not so much for the deer. This offer is valid for new reservations only. Looking forward to seeing you next month!

Add A Recipe You’ll Serve in Spring

Example – The Perfect Pear Blush in Creme Brule Continue to Recipe

may topics

Offer Dinner On the Beach – Monterey Beach Resort

It might take some doing, but this is oh sooo romantic a package. Imagine the most romantic dinner in Monterey … a private dinner on our beach!

  • Private dinner on the beach for two
  • Must be booked in advance – limited availability

Always Feature a Calendar – Camelia Inn

May 2 — Opening day of Saturday Healdsburg Farmers Market, West Plaza – hooray!
May 3 — The 25th Annual Healdsburg Homes Tour features six delightful residences spanning three centuries. A popular event!
May 10 — Happy Mother’s Day!

Show Photos of Cycling in Your Scenic Spots

Gateway Canyons has a variety of mountain bikes and cool cruisers for our guests to rent during their stay.

Celebrate with Your Guests When You Decide Not to Sell

It has been you, our guest that have made our time as Inn keepers so rewarding, and over the years we have made friendships that we will keep forever, no we’re not selling the Captain Jefferds Inn so continue reading below!
This year, as we celebrate our tenth anniversary on April 25th, we would like as many friends as possible to celebrate with us. So please join us on Saturday, April 25th from 5 – 7pm for wine, hors d’oeuvres and a good time. Our rooms will be discounted 10% on the 24th, 25th, and 26th for those that come to celebrate with us.
We will be having 3 drawings that evening: One for a free 2 night future stay, another for a free one night future stay, and a final drawing for a one pound chocolate lobster!

Hold a 48-Hour Spring Sale

Spring has sprung and now’s the time to take advantage of our spring savings! StartingThursday 4/9 at 10am PST and lasting through 10am on Saturday 4/11, our 48-hour Spring Sale will save you 50% on staterooms*! The clock is ticking! Use Promo code BNAS to save and book your stay!
Whether it’s the authentic wood paneling, the original 1930s artwork, the Art Deco style or the operable portholes, there’s no question that the Queen Mary Hotel is unlike any other Southern California hotel. Each stateroom is unique with its own personality and offers a real glimpse into what transatlantic travel was like during the 30’s, 40’s and 50’s. With an impressive history and tradition of excellence, the Queen Mary Hotel is more than a place to rest one’s head – it’s an entire experience.

Create Your Own Road Trip That Leads to Your Inn – The Great (your town) Roadtrip

Create a fabulous a roadtrip that ends at your inn’s door. Ferret out the best places and crete 3 or 4 roadtrips from your feeder cities. Then make it sizzle. Guests can try the other routes and end up back on the second night and third night depending on how you fashion the roadtrip.
The Great Monterey Road Trip – Think of the form below as the ignition key that could win you the road trip of a lifetime for two. Find a new favorite wine in Carmel where the winemaker just might be the person pouring; dine overlooking the rugged Big Sur coastline; meet nearly nose-to-nose the fascinating animals at the Monterey Bay Aquarium and so much more. Once entered, don’t forget to take the quiz on the next page to receive a customized itinerary for your trip, and a chance for an extra entry.

Pick Slow Times and Try Free Wine and Cheese

Need to show a photo to get the emotion going.
Wine & Cheese Party for Two With Our Compliments! WITH OUR COMPLIMENTS!
Throughout April, 2015 with your Tuesday and Wednesday nights reservation

Show Your Most Compelling Scene – Hartstone Inn, Camden, Maine

Spring Special: Spend a Week in one of our Cottages! – Spring is here! Through May 23rd you can enjoy a seven-night stay in one of our premier Camden rental cottages for a special discounted rate. These two beautiful Camden rental homes are located right in the heart of Camden town, offer lovely views of the harbor, and couldn’t be closer to the boutiques and restaurants of charming downtown Camden.

Teach a Pruning Class

Why not take a little class on gardening on your next getaway. Innkeepers can organize something with their local nursury – could be a different topic – but who doesn’t like to see the flora and fauna with an expert.
Here’s what Freeport Maine offered:
Learn to Prune at Historic Pettengill Farm Sunday, March 29, 2015 2:00 pm – 4:00 pm
Join Freeport Historical Society Sunday, for a timely, hands-on workshop with Maine Cooperative Extension Educator, Dr. Richard J. Brzozowski, for a hands-on workshop on the pruning of fruiting and flowering trees.

Have a Secret Sale – Apple Farm Inn, San Luis Obispo

Make your former guests feel that they really mean something to you by addressing them in a special way and offering them an offer just for them
Subject Line: Secret sale especially for you!
Thank you for being our faithful guest. Please enjoy this special rate, plus a $10 dining credit…

Talk About Roses

Russian River Rose Company
Another rosey outlook can be found at the Russian River Rose Company, at 1685 Magnolia Drive, just off Westside Road, and minutes from downtown Healdsburg. Their lovely display garden and nursery is open April through May, every Saturdayand Sunday, from 10:00 a.m. to 5:00 p.m. Stroll through their Rose Alleé, of eight arches displaying 600+ rose varieties for you to visit and enjoy. They have a nursery, perfume rose harvest tours, and special events. The May-Pole & Monet celebration is May 2nd and 3rd.

Make Deals With Wedding Photographers

Whenever there’s any kind of wedding and a Wedding Photographer, make a deal with the photographer so you can get photos to use all year round for your newsletter. Offer to give him/her an extra $400 for photos you can use – so for instance if he’s framing a shot by the gate for the wedding couple, also shoot a shot without the couple. Or get a cute looking guest to be a model for a free night stay and get shots with her, him, them. Be sure to get a photo release from any guest you want to use. The photographer might want to come the day before or another time to do this but you will save tons of $ and get photos that will have enough pixels to look good in your advertising. Try for 70 good shots.

Create a Well-Researched Activities Guide

Example – 25 Things to Do in East Tennessee – Whitestone Inn
If you’re planning a visit to East Tennessee or you want to fully explore this amazing region where you live, you should request our free 20 page guide to the area. It Includes:

  • Natural attractions throughout East Tennessee including the Smoky Mountains
  • The best place to go clay pigeon shooting
  • Fascinating historical sites within a short drive
  • l sites within a short drive
  • Request the Guide – Have it go to an email and automatic download of your guide

Make a Funny Video

– And Bring Your Personality Into Your Former Guests Home
Watch Video Here

Brag About Your Local Food Sources – Temecula Creek Inn

Hey everyone, Porter here! I’m finally spending some quality time in my favorite place in the world: the Kitchen!
Want to know why our chef’s food is so scrumptious? He’s using ingredients from right here in Temecula! Nikolau Family Farms, Temecula Olive Oil Company, Heavenly Produce… all our friendly neighbors! Yep, I definitely chose the right place to settle down.
Take a look at Cork|Fire Kitchen’s menu. I’m sure you’ll enjoy our chef’s Temecula-grown dishes. Come on in and say hello this spring!

Tap Into Your City Parks Department or Community College for Events – from Eureka Springs

Monday, May 27th: Horseback Riding withDinner Bell Ranch (Cost $30, reduced from $35)
Tuesday, May 28th: Float Trip on the Kings River. 8 1/2 mile float trip with Kings River Outfitters. Includes shuttle, canoe for two, and necessities. (Cost:$60 for two, reduced from $75.)

Make Lists and Use Numbers

Marketing gurus and magazine editors see improved open rates when numbers are used. Here’s an example:

5 Things to Do at Lake Wallenpaupack — Lake Wallenpaupack is Pennsylvania’s third largest lake. The area is a popular destination for visitors traveling to the area because of its 13 miles of beautiful shoreline and abundance of outdoor recreation. From sailing and paddleboarding to simply enjoying the views from the many trails, there are plenty of things to do at Lake Wallenpaupack year round.

And From Lancaster County, PA; Five Outdoor Attractions to Enjoy the Sun

  • Landis Valley Village & Farm Museum: Once an actual rural crossroads village, visit the 40+ historical structures on 100 scenic acres. If you are a gardener, don’t miss the Herb & Garden Faire onMay 8-9.
  • Country Road Bicycle, Scooter, and Motorcycle Rentals: Take a scooter or bike ride and enjoy one of the best ways to travel immersing yourself in the countryside.
  • Wolf Sanctuary of PA: Visit 22 acres of woodland that make up the home of the more than 40 Speedwell wolves – visit for the event on May 9, or check out a full moon tour.
  • Dutch Wonderland: Open weekends in May, enjoy some old favorites, and check out the brand new Bon Voyage Balloon Chase ride.
  • Amish Village: Take an indoor Amish farmhouse tour, and then head outside to explore the 12-acre village grounds.

Always include a Button

That Says Forward this email to Friends You Know Would Love a Visit to our inn Inn at Whitewing – Penn.

TROLLEY B&B TOUR – Rivertown Inn

Do you have a summertime trolly? Try a B&B tour organized with other inns in town. If no trolly you could have a walking or driving tour. Just keep it narrowed to a mid week time.
June 2nd – September 1st
Ride the trolley car to tour four Stillwater bed & breakfast inns, including Rivertown Inn. With each stop you’ll get a rare peek inside the stunning architecture and decor of these historic mansions for a half hour private tour at each home. Take a step back in time to the late 1800s when Stillwater was a bustling lumber town. Tours at 1 pm every Tuesday June-Labor Day. $20 per person.

Fishing Tournaments – Key West

If you’re not an avid fishing person, you might have forgotten that there might be tournaments your guests would bring a group of friends for. Check the sports section of your local paper or with the local bait shop.
More than 100 boats are expected to take part in the fifth annual University of Miami Sports Hall of Fame Celebrity Dolphin Fishing Tournament set for June 26-27 in Islamorada.

Show Something Big and Compile the Biggest Events – Philadelphia

The 12 Biggest Events Coming To Philly In June
June kicks off an EPIC summer in Philadelphia with must-see events including a festival of Tall Ships, Spruce Street Harbor Park, Discovering the Impressionists and more.
Top Things To Do At Penn’s Landing This Summer
Did we mention the World’s Largest Rubber Duck? And RiverRink Summerfest? And amazing fried chicken sandwiches? Philly’s waterfront is so hot right now.

Sheep Shearing – Flag Wool & Fiber Festival

The Pioneer Museum of Flagstaff
Find out if there’s any sheep shearing near you and make it an occassion. Here’s what happens in Arizona. – A two day festival of creativity, history and community. Events include: sheep, alpaca and goat shearing, fiber arts competition, workshops, kids activities and more. 10 a.m.-4 p.m.; free.

EveryDay Stuff Can Be News – Mountain Home Ranch

I love the creative process here at Mountain Home Ranch. We were making coconut macaroon and dang no coconut. So we took some dried cherries and pistachios, whirled them in the cuisinart and used them instead of coconut. A new wonderful gluten free cookie!

Ask for Votes for your Best Of” contests – Madison Beach Hotel

A lot of community newspapers, etc. hold Best Of months and categorize their area businesses – antique stores, restaurants and items mentioned below. Note: If they haven’t found a category for your inn offer one – Best Breakfast, Best Stargazing, Best Business Porch, get creative then go for votes from your guests.

Best of New Haven Living
Last chance to vote!
We hope you’ll choose to vote for us.
From best Farm-to-Table Dinner, Waitstaff, and Water View, to Event Venue, Hotel, and Wedding Planner (Libby Rutty), we hope we’ve earned your vote here on the Shoreline. Thank you for your support!
Vote here!
Voting ends Thursday, June 4!

Show & Tell Your Animals

Babies are popping out everywhere; kits, fawns, owlet’s,…
Mama fox gave birth to three adorable kits (baby foxes) in the drain pipe of our little pool. They were too close to human activity. On a Saturday the babies came out for the first time and hung by the hole in the sun, guest were like paparazzi. So we roped the area off to keep guest away. But babies were not as sacred on Sunday and started to wander, thinking the front steps of the lodge were a good place to hang. We are fine having them on the land but, for their safety and the guests, we needed to relocate them. We talked to Sonoma County Wildlife Rescue Monday morning and they said the best way was to haze them, making them uncomfortable so mom would move them. So that was the plan. Then we were to put out flour to see if there were any prints to make sure they were gone. We guess the kits talked to their mom Sunday night before we started this process. Kits – ‘Mom those humans out there are taking our picture and making cute sounds at us. They are so nice’. Mom – ‘WHAT!!! We’re out of here’. She moved them to another drain pipe down by the conference room for a few days, but with a little hazing, they are now safely somewhere in the canyon.

June Newsletter Topics

Find 16 Things to Do, Three Tree Inn

Dig, Dig, Dig for unique or quirky things to do in your area such as Opening Day for Boating Season, The Bike and Brew Trail, Wooden Yacht Parade, International Dance Festival, Strawberry Festival and Car Show, Zoo Concerts.

A Postcard at Every Turn, Lancaster County

Write about a walking trail, cycling path, garden, historic walking tour and include some of the photos or suggest they bring their best camera. Or have a summer photo contest for best photograph for a postcard of the trail. Use a stunning shot of your area to illustrate.

Find the Best Day Hikes – Durango

Everyone knows Southwest Colorado is known for its spectacular views and scenery, especially the San Juan Mountains! With over 10,000 square miles of breathtaking peaks, glacial valleys and ridges, you will never be disappointed with your view. We have compiled a hiking guide of great day hikes sure not to disappoint!

Say Yes to Yoga

20 Million Americans practice Yoga – Here’s what Sedona is doing:
With the 2015 Sedona Yoga Festival just completed, spring could be considered the “off-season” for yoga events in the high-desert town of Sedona, Ariz. But thanks to an ever-growing lineup of classes, special events and highly anticipated retreats, a powerful wave of momentum is building within Sedona’s thriving yoga community. And with the recent launch of, a one-stop online portal offering the first-ever comprehensive listing of the town’s yoga offerings, it’s easier than ever for residents and visitors to ride that wave.

Or Create a Yoga Package – Sayre Mansion

A Girlfriend’s Yoga Retreat at Sayre Mansion Here is the perfect getaway for you and your girlfriends to rejuvenate and get ready for spring! Our girlfriends getaway retreat offers daily yoga, sessions on love and relationships, mini facials, wine tasting, and a pajama movie night for you and all the girls!

Team up with a Winery or a Library and Promote Local Authors

You could also have the event at your inn – with “meet the author” readings every evening for a week before the event.
SMICKSBURG — “Authors of Indiana County and Beyond” will be held from 1 to 3 p.m. Saturday at Windgate Vineyards and Winery in Smicksburg.
Authors are Tom Beck, “Tommy Two Shoes Series”; Chip Bell, “Son of a Son of a Sailor,” “The Jake Sullivan Series”; Maureen Bonatch, “Destiny Calling”; George Boyle and Dr. Joyce Penrose, “You Oughta Write a Book … by George;” Carol Connelly, “Tookies Rescue”; C. William Davis III, “The Clive Aliston Mystery Series”; Cory Dugan, “Blood & Stone”; Patti Faloon, “Pittsburgh Pizzazz”; Donna Jensen, “Lethal Choices”; Catherine King and David King, “Santa’s Glee”; Elizabeth Kriston, “Raincoats and Rainbows”; Joanne McGough, “A Bed and Breakfast Affair;” Dr. Kitty Scott, “Ode of the Missing”; Mark Seinfelt, “Bald and Beatrice”; Ginny Smith … For more information, call (814) 257-8797.

Write About Outdoor Dining – Lancaster County

List all the good restaurants with great outdoor venus for dining and write your comments about each one.

List and Link the Most Interesting Historic Sites in Your Area- Fredericksburg, TX

Try “6 Historic Spots Not to Miss”
There is something for all ages to enjoy! Visit the National Museum of the Pacific War with the whole family to learn about the events of WWII. Don’t miss the engaging WWII reenactments at the Pacific Combat Zone. Great historical stops for the young and young at heart are Fort Martin Scott, the first United States Army Post on the western frontier of Texas; the Lyndon B. Johnson National and State Historical Parks, where you can learn about the 36th President of the United States; and the Pioneer Museum, where you can see what it was like to be a German settler in Fredericksburg in the mid-1800s.

Talk About Peaches – Or Any other Harvest or Orchard Event

Plan ahead for a mid-week peach adventure in Fredericksburg! Peach season typically begins mid-May, so keep an eye on our Visit Fredericksburg TX Facebook page for Fredericksburg peach updates, as well as the handy site for Texas peach information.

Find Coupons and Deals – Lancaster County

If you see a Living Social, Groupon or other deal, feature it in your own newsletter or go to that restaurant/theater/adventure activity directly and ask for the same deal to advertise in your newsletter. Be sure to add a twist so it’s exclusive to your inn.

Organize a Block Party – Ocean City, NJ

Block Party Saturday with Many Events to Follow by Mark Soifer
Reminder: The City’s 32nd “Smile-Long” SPRING BLOCK PARTY is set for (Sat., May 2nd) from 9 a.m. to 5 p.m. in the downtown. We say “Smile-Long” because most folks really enjoy the mile long event that extends from 5th to 14th Streets on Asbury Ave.There will be over 350 Crafters, 100 specialty shops, restaurants, food vendors and live music. From 11 a.m. to 4 p.m. music by Bubba Mac’s Blues Band, Tidal Wave, the Robert Boney Ensemble, Big Daddy Band, Tony DeLuca and Keith Hickman is scheduled. At the Tabernacle grounds, 6th and Asbury Ave., there will be free pony rides for children. Also, popular magician and juggler, Chad Juros, will perform at that location.
Downtown Merchants and Boardwalk Merchants will hold Table Sales all weekend. The Block Party is organized and run by the Ocean City Regional Chamber of Commerce. For information call 800.BeachNJ or access

Get Your Town Together for a Girl Getaway on a Specific Date – Freeport Maine

Get some shops to stay open late and restaurants to offer free appetizers with meals, etc.:
Girlfriend’s Getaway is back in Freeport, Maine! Plan your weekend away on June 4-6 to shop, dine, play and stay. Many hotels and B&B’s will have special packages and most are within walking distance to town. Stores will be teeming with sales, style tips, custom fittings and more. Keep an eye out for tastings, giveaways, and special events all over town.

  1. Brewster House – Girlfriend’s Weekend Wine Special!
    Two luxurious nights and days at Brewster House, home baked treats on arrival, 3 course gourmet daily breakfasts, SaturdayWineglass Painting class, followed by a late Saturdayafternoon wine & cheese mixer!
  2. James Place Inn – Girlfriend’s Getaway Weekend!
    Come join all of the fun in Freeport! For all of you girlfriends staying with us, we will include either a bottle of Prosecco and locally made chocolates to each room OR a $25.00 gift card to Azure Café!
  3. Kendall Tavern Inn – You’re a 10! Girlfriend’s Getaway Weekend!
    Stay 2 nights & receive 10% off your room rate, 10% off a shopping spree, & a $10 gas card for your trip. Your stay at Freeport’s most historic inn includes a gourmet 3-course breakfast, and home made baked treats all day!

Tap Into Unusual Classes Offered in Your Area – Hartstone Inn, Camden

Plan a unique visit to Hartstone Inn by booking the “On the Rocks” Glass Blowing Package! This includes two night’s lodging, dinner for two, featuring the Chef’s spectacular five-course tasting menu, and a full gourmet breakfast. You will then receive individual instruction in basic glass-blowing techniques. Work one-on-one with one of the region’s finest local artists to blow your very own custom rocks glass to take home with you.

Best of State

Add A Best of State Badge to your newsletter and invite guests to vote for you to become a 2015 Best of State for Breakfast (or Weddings, History, Rooms, Views, etc) [READ MORE]

Create a Seasonal Landing Page and Get Click Throughs & Bookings for Spring and Summer

Sample from Gettysburg: While planning your spring getaway, check out our seasonal highlights page on our website. With trip ideas, spring-focused blog articles and a guide of must-see places – creating your Gettysburg itinerary has never been easier! Recreation & Rejuvenation in Gettysburg

Paint With Wine

Find a local painting instructor with a studio and arrange for classes and wine tasting – sample Orange County Living Social.

Painting may take you to your happy place, but if you’re looking to lift your spirits even higher, head to a place where wine enhances every instructional session:

  • $25 ($45 value) for one ticket to a three-hour wine-and-painting experience
  • $49 ($90 value) for two tickets to a three-hour wine-and-painting experience

“This is the second time I took a class and love it!!!” – Raise a Glass to Good Times
This evening class is one part painting, one part wine-drinking (wine and food are available for purchase at the venue), and all parts fun. Your instructor will guide all levels through the process of reproducing the evening’s featured painting, though you’re welcome to create what you wish. Each class includes all the supplies you need: a canvas, paints, brushes, and an apron

Really Easy Poolside Package – Saguaro Palm Springs

Take some time to unwind at the colorful Saguaro, Palm Springs with your best pals and enjoy our in-house art and poolside music scene. Your package includes: 4 poolside chairs per room, pitcher of sangria, chips and salsa, 4 bottles wat

Easiest Pet Friendly Package, Galleria Park, San Francisco

List all the outdoor restaurants in spring and summer that allow dogs or even a pot-bellied piglet.

Visit the Candy Store, Pacific Edge, Laguna Beach

Create a special kid package with sand toys and a ticket or coupon to the candy store.

2 Cups of Honeysuckle for Honeysuckle Ice Cream

Honeysuckle Ice Cream

Yield: makes about 1 pint


  • 1 1/2 cups heavy cream
  • 1 cup whole milk
  • 1/2 cup sugar
  • 2 cups honeysuckle blossoms (this is approximate)
  • seeds from 1 vanilla bean

Put the cream, milk and sugar into a medium saucepan and stir to dissolve the sugar. Add the honeysuckle blossoms into the pan and and bring the mixture to a simmer over medium heat, stirring occasionally. Turn off the heat and let the mixture come to room temperature. Then cover and refrigerate overnight. In the morning, strain the blossoms out and add the vanilla bean seeds. Mix well to break apart any clumped seeds. Process the cold mixture in your ice cream machine according to its directions. Put the soft ice cream in the freezer to firm up before serving.


Lilac and Blackberry Pavlovas

Adapted from Cooking with Flowers. Serves 4-6.
Note: How to select and clean lilacs (adapted from Cooking with Flowers) – Never use any flowers that have been sprayed and never use flowers on the side of the road. Cut lilac bunches from a bush to be used. Wash each bunch and separate the flowers into smaller clusters. One cup of lilacs will contain 40 to 60 individual blossoms. A single lilac bunch will likely yield between 1/2 and 1 cup of blossoms.

For the lilac-blackberry syrup:

  • 2 c. water
  • 3 c. lilac blossoms (see headnote)
  • 1/2 c. sugar
  • 8-10 fresh blackberries

Bring water to a boil. Place blossoms in a bowl and pour boiling water over them. Let stand for at least 2 hours and up to 24 hours. Add the flowers, flower water, sugar, and blackberries to a medium saucepan. Bring to a boil over medium-high heat. Boil for 6-8 minutes, stirring and squishing blackberries with the back of a wooden spoon. Remove from heat and strain into a glass container. Discard the solids.

For the lilac pavlovas:

  • 1/2 c. lilac blossoms (see headnote)
  • 1 c. sugar
  • 2 TBS cornstarch
  • 4 egg whites
  • 1/4 tsp cream of tartar
  • 1/2 tsp lemon juice

Preheat the oven to 210°F. Line a large baking sheet with parchment paper and set aside. Place the lilac blossoms and the sugar in a food processor and blend until pulverized. Mix 2 TBS of the lilac sugar with the cornstarch in a small bowl. Set the rest aside. In a clean bowl, beat the egg whites on high until foamy. Sprinkle with the cream of tartar, then beat continually on high, gradually adding 1 cup of the remaining lilac sugar as you go. (You may have leftover lilac sugar – store it in a glass jar with a lid). Beat until the egg whites are stiff, shiny, and hold firm peaks. Fold cornstarch mixture and lemon juice into the whipped egg whites. Use a large spoon to dollop the egg whites into 3-inch rounds on the lined baking sheet, then use the back of the spoon to scoop out a small indentation in each pavlova. Bake for 1 hour, or until they feel dry to the touch. Turn off the oven and leave the pavlovas in there for another hour with the door closed.

To serve:

  • 12 small lilac pavlovas
  • 2 c. of freshly whipped sweetened whipped cream
  • 6-8 blackberries per person
  • 1 c. lilac-blackberry syrup
  • candied lilacs (optional)

Place 2 pavlovas on each plate. Top each with a dollop of whipped cream and a few blackberries. Drizzle with lilac-blackberry syrup and top with candied lilacs.

July Topics

Create a Four-Day Itinerary – Saratoga Arms – Saratoga Springs, NY

4 Perfect Days in Saratoga Springs
Saratoga Springs is full of wonderful things to do and see during the summer season. Being native Saratogians, we have designed a 3-night, 4 day adventure that showcases “The Saratoga Experience.” Take advantage of our midweek special for the perfect getaway!
It’s a lot of work but well worth it to get those 3 night reservations. Sample Four-Day Itinerary

Share Household Hints – Tucker House

Absorbing Paint Smell – “Even though we use low VOC paint, there is sometimes a lingering order. Beth went right to the kitchen and asked for a couple of roughly chopped onions. She set the plate where we were painting and the onions absorbed all the odors. There weren’t any lingering onion smells either. Make sure to dispose of the onions as they won’t be safe to eat.”

Got Sand? Offer Toes in the Sand Dining – La Playa, Fl.

Can you set up table and chairs on your sand? If you are ocean/lake/river front think about offering a simple but romantic dinner with music, candles, table linens and wine. There are problems to solve but offering something that allows you to take unique advantage of your setting and makes guests sit up and take notice even if they can’t come – they can vicariously enjoy the idea of it and you can make news.

Chase Waterfalls – Seattle

Include fabulous photo and list all your area’s waterfalls and tell how and who.
Snoqualmie Falls – Some 1.5 million visitors marvel over this 270-foot cataract each year. Enjoy an accessible viewing platform above and a paved pathway to a vista down below. Or go wild in style at Salish Lodge, which is perched at the top of the falls and known for its four-course breakfast. Get here: Drive 30 minutes east on I-90. A parking lot and observation area at the top are wheelchair accessible. Below, find a riverside boardwalk and a kayak launch. Good for: Nonhikers
Wallace Falls – A 265-foot-long lace curtain of water crowns this series of nine cascades, viewed at various points over a 5.6-mile round-trip trek. The well-kept trail is one of the most popular in the state and great for families as well as those with dogs. Even better, it’s a year-round hike that is as beautiful under a light mist as it is in full sunshine. Get here: Drive an hour northeast on SR-2. The trailhead is near the parking lot, by the info kiosk. Discover Pass required. Good for: Experienced hikers, active families

Cross Something Wonderful Off Your Bucket List, We’ll Help

List things in your area that might be on someone’s bucket list such as river rafting, ballooning, whale watching. Create experiences that could be bucket-list worthy such as a picnic under a waterfall, sailing in the Newport to Ensenada race, conducting the village symphony, accompanying a fur trapper, lobster fisherman – use your imagination

Find One-Week Classes for Your Intellectual Guests

The great thing about a one-week class is one-week reservations at your inn. Look to colleges/universities/museums/hospitals – you never know who will be interested. I really think I would be most happy at this class highlighted by Foxfield Inn –
June 14-19 – 19th Annual Historic Landscape Institue; one week course learning about landscape preservation at Monticello and UVA gardens.

Find and Offer a Fencing Class – Santa Clara’s Avatar Hotel

When visiting an inn in Vancover I discovered a fencing class (we don’t have those in Dana Point). Look for one near you and offer. Sample:
Take a lesson in sword fighting at the Davenriche European Martial Arts School in Santa Clara. Get your very own private lesson in your choice of Renaissance, Medieval or Modern Martial Arts as well as the Be S.A.F.E. (Secure, Aware, Free and Empowered) self-defense course.

A Little Polo Anyone? – Charlottesville, Virginia

Check with your local stables for events you might not be aware of such as rodeos, polo events. Example: Don’t forget – Polo season at King Family Vineyards has started for the year!

Cemetery Travel –

Yep – people like to read tombstones. Do you have a good cemetery nearby? Here’s what one travel writer wanted to know: 1) the name of the cemetery, 2) identify its location, 3) explain its allure as a tourist destination (including any famous people buried there) and 4) briefly describe its setting and any interesting historical links.

Have Your Own Barbecue for Guests – Cedar Park Inn

Announce it 4 weeks out and have one both Fri. and Sat. Charge or include in package. Or you could do it midweek and offer free for a 3-day stay.

Invite Guests to the Races – Edenton, N.C.

Stand-up Paddleboards, Kayak races, marathons, sailing, maybe even sack races. Research the registration fees and announce to your guests. You’ll have watchers or doers and either way it’s an enjoyable summer activity to couple with a stay at your inn where you might offer cocktails or wine afterwards.

Highlight a Coupon of the Month – Lancaster, Penn.

Choose cool coupons and broadcast to your list – this alone could bring you guests and loyalty.
AAA Buggy Rides – Their friendly drivers will take you on an enlightening and entertaining ride through the Amish countryside while you learn about the Amish lifestyle.
See More Lancaster County Coupons and discount offers on local attractions and things to do, dining, shopping, and lodging.

Create Mid-Week Packages That Motivate – Saratoga Inn

Enjoy the perfect one night getaway!
Midweek from May 1-June 30, 2015
This package represents a 20% savings, and includes:

  • One night in your favorite room at our Saratoga Springs hotel
  • $50 dining card to one of our featured Saratoga Springs restaurants (see selection)
  • 2 tickets to a movie at Bow Tie Cinemas
  • A bottle of sparkling wine & truffles
  • Breakfast for two in the morning

Book Online or call (518-584-1775) for reservations.
Package Rate: $289 – $379, depending on room selection.

Write About Your Bald Eagles or Other Birds – Tucker House Inn

Getting out in nature is one of the most soul-nurturing aspects of vacations and getaways. if you’ve got it – flaunt it – foxes, deer, javalinas, otters,…
With over 125 nesting pairs of Bald Eagles in the San Juans, the possibility is strong you will see at least one during your stay at Tucker House Inn. Often one or two of them are seen flying over Friday Harbor, and occasionally there have been nests very close to town. Bald Eagles are seen around San Juan Island so much, you would think the residents would become jaded, but these magnificent creatures are awe-inspiring even to those who have been born and raised here. It has been said that the San Juan Islands have more Bald Eagles around than any other area in the contiguous 48 states.

Be a One-Man Band for Alumni Activities for Nearby Colleges

You can be the voice for alumni activities to your guests for your local colleges – if they aren’t an alumni, they probably know someone who is. Find out what’s up and feature the activity in your newsletter

Make Golfers Drool – Whitestone Country Inn

List the best golf courses in your area and show drop-dead photos to seal the deal and get quick bookings.

Summer Spirits – Local Cocktails and Happy Hours

Research and get the scoop on any newly invented local cocktails – especially any that use regional ingredients. List where guests can try. Also include any newly created wines, beer, bourbon or cover those in next months news. List any festivals – here’s Albuquergue’s.

Make Their Mouths Water with What’s Growing and What You Are Going to Do With It – Rittenhouse Inn

For instance if you are growing special tomatoes share a recipe like this one from Rittenhouse

If In Maine, Offer Maine Things – Lobster Picnics, Scooners, Lobster Boats – Camden’s Hartstone Inn

This two night package includes a 2-hour Penobscot Bay adventure aboard the Schooner Surprise or take a 1 hour Eco Tour on the Lively Lady lobster boat. We will send you off for your adventure with our Maine Lobster Roll Picnic Pail which includes twin Maine lobster rolls, fresh dill and Maine potato salad and Maine’s famous whoopie pie. Hartstone’s Many Maine things

Your Town’s Fun for Kids – Albuquerque

If you want more families with kids, note your local papers, parks and recreation events, and create a landing page on your website just for family-friendly venues and activities. Find great kid pics and spark the imagination for parents with kids as well as Boomer Grandparents. Note Albuquerque’s gorgeous travel blog.
With summer almost here, it’s time to start planning your family vacation. From a day on the farm to the Sandia Peak Tram, we have lots of great options for affordable, family fun. Sample

This Month's Topics

Gratitude is Fun to Read – Mountain Home Ranch

You can just see the enthusiasm in this little blurb from a Napa inn newsletter. If you were a former guest, you’d realize how much a good review would mean and you’d also want to come back.
“Thank You Thank You Thank You Thank You”
“Thank you for your continued support. It is because of you that we are here starting our next 100 years.
Your kind words on TripAdvisor continue to make us one of the top choices for the Napa Valley/Calistoga/Wine Country. Keep them coming!”

Bed & Baseball – Hotel Vitale

Now is a great time for baseball with the world series fast approaching. Sponsor an ice cream & apple pie evening with your big screen or consider what baseball events, etc. are relatively close to the inn.
“Baseball and summer, a combo uncontested. Hotel Vitale is so close to the Giants AT&T Stadium that we created the B&B stay: Bed & Baseball. You get the tickets. We’ve got the local beer, peanuts and popcorn.”

Pick 4 Things – Captain Jefferds

4 Places You Must See on the Maine Coastline
“When it comes to Kennebunkport, there are so many fun things to do here. We always have suggestions for our guests on how to enjoy the many area activities. Sometimes however, we have guests who love to roam and want to see the beautiful Maine coastline while they are here. What sets us apart from other B&B’s and hotels in the area is that we have amazing suggestions for enjoying our Maine coastline.”

Water Trails – Inn at Riverbend

Summer on the New River
“Jeanne has been involved with the planning and mapping of the New River Water Trail here in Giles County. Class I, II, and III rapids dot the entire 37 miles of New River in Giles Co. making it a great paddling adventure, while beautiful cliffs, bluffs, and mountain views make it one of the most scenic rivers on the east coast. Come plan a trip to play on the River!”

Grand Openings in Your Town- Richard Johnson Inn

Find boutique store front grand openings from the chamber of commerce and feature them together in one paragraph. If you can find 2 or more it creates a stronger story and more compelling for the August Christmas shoppers among your guest lists.

Fresh Fridge – The Epiphany, Palo Alto

Do you have guest fridges? Create an easy special by making a list of regional snacks you can load into the fridge (or just things you like from Trader Joes or a specialty store.) Me – On vacation I’d want pate, cheese plate, fruit, chocolate bar, champagne, maybe chicken salad…
“Cool things are happening in Silicon Valley—mini-fridge cool. The Fresh Fridge comes stocked with healthy snacks (chilled juices, too!) from Chef Patrick Kelly, the farmers’ market, and local purveyors. Have one waiting in your room.”

Last Minute Specials – Cedar Park Inn

Sent Friday morning, this last minute eNewsletter for a Connecticut inn is proactive in offering a special to fill valuable weeknight rooms. 10% doesn’t seem motivating for me (I’d rather have meal or trolly tickets) but still there’s the reminder that it’s not to late to have a fabulous weekend.

Last Minute Special

“10% Discount off our rack rates for the 1st callers making a reservation for this Friday or Saturday.”

Offer Intensive 3-Day Health Classes – Stanford By the Sea

Ever-creative innkeepers Joan & Jeff Stanford, created the perfect kind of class that their San Francisco Bay Area residents go for: Vegan Cooking Intensive! August 17-21
“Treat yourself to this incredible experience! During this retreat you’ll be immersed in all aspects of a healthy vegan lifestyle at Stanford Inn’s Wellness Center. Join Chef Instructor Sadhana Berkow for hands-on plant-based cooking classes with everything from sauces, dressings, soups, baking, entrees, and desserts! Also learn the ‘why’ with Healthy living/Nutrition instruction by author/nutritionist & podcaster Sid Garza-Hillman and a Basic Gardening class by Ecology Action’s Matt Drewno! All this while enjoying the luxury of the Stanford Inn ocean and garden views, in-room fireplaces, award-winning vegan cuisine, indoor pool, stunning grounds and more. $1745/person (single occupancy) | $1150/person (double occupancy) includes: 4 night stay, Breakfasts, Dinners, Three cooking classes with tastings, Nutrition/healthy living class, Basic gardening class, Mountain bike rental, All taxes and gratuities!”

Got Grandparents? Get More

If your guest list consists of a grandparent type demographic (50+) and you would like more of those guests, show pics of Grandparent types having fun – Go to a stock photo company and search – Fotilia or Dollar Photo, for instance. If you have a tourism bureau, get them to take the photos you need or buy some and expand the imagination of your grandparent guests.

List Your 3-Night, 4-Day Activities – Mast Farm Inn

“Move into the historic Loom House, The Blacksmith Shop, or The Woodwork Shop at The Mast Farm Inn for four days and three nights, and head out to explore The Blue Ridge Parkway, The Blue Ridge National Heritage Area, Grandfather Mountain, Linville Falls, Julian Price Memorial Park & Price Lake, Moses Cone Memorial Park & Cone Manor, and The Penland School of Crafts.”

Enter Your Local Sand Castle Contest – Queen Victoria, Cape May

Sometimes you have to create your own photo opportunities – This might take a little work but if you are by any beach you might benefit!

Promote Your Town’s Food as Art – Sedona

A Visit to Sedona is a Treat for all Senses
“Some of the very best Sedona artwork doesn’t hang in galleries. It comes served on plates in eateries all over town.
There may have been a time when popular travel destinations played it safe from a culinary standpoint. They offered lots of family-friendly but decidedly bland restaurants. The idea was to keep menus mainstream for the widest possible appeal. But that notion went out with wood-paneled station wagons. Travelers today bring a sophisticated palate and a sense of adventure on their journey. They want to try local, fresh and authentic. Sedona, with a long tradition of ranches, farms and orchards, has been way ahead of that curve. New chef-owned restaurants have sprung up, complementing old favorites. Visitors can choose from French, Italian, Japanese, Thai, classic American and many more. Bold Southwestern cuisine with its intoxicating medley of spices, flavors, colors and smells has long been a Sedona institution.”

Collect & Feature Stores or Bridges, Lighthouses or Bookstores or Beaches in a Group – General Stores in this case – Mast Farm Inn

Collect Places and make them into a three night package. – Such as this collection of General Stores. “Head out to explore The Original Mast General Store, The Todd General Store, Fred’s General Mercantile, The Old Hampton General Store, and The New River. Discover Valle Crucis, Beech Mountain, Todd and Linville, in The Western North Carolina High Country.”

This Month's Topics

First and Always figure out what your call to action will be —

Here’s an example – Book online Here. We still have a few vacancies for Sept. and Oct. Call your friends and family and get a group together or plan a birthday celebration or romantic getaway

Fall Colors

Our favorite vista for fall fotosk – describe an area, include a link to a fall color calendar

Wineries and Vineyards

Check all their calendars for special events, grape crush, make your own wine events, sip and stay package

Beer Festivals, Octoberfests



What’s being harvested locally and any events or just write about the fields of pumpkins, vineyards

Date Night Package

Create one tied into a winery, theater event, star viewing

A New Restaurant in Town

or an old restaurant with a new menu

Your Local Bookstore Event

Believe it or not, people miss local bookshops in their town so if your town has one and there’s an author signing or special event, write about it.

Triathalon, bike race, marathon, Turkey Trot


Chocolate Factory tour

or any other Foodie Tour

Local food truck gatherings

find out where they park, offer photo

Ride the Amtrak to Our Inn

write about any special fares – such as bogos – a perfect adventure and you can offer station pick up or suggest best taxi service, bike rentals, packed picnics for their way home

Locavore farm dinners held in fields

or a special inn dinner provided by your kitchen or a great local cook

Fall Fishing

Cooler weather, more active fish and a beautiful backdrop of changing leaves, fall is one of the best times of year to fish. “Everything bites better in the fall,” says Paul Nelson, a veteran fishing guru.

Room with a View

Feature a guest room with a special fall view

Photo of the Month

Yours or a guest photo while visiting – (ask for photos in addition to reviews when sending thank you notes after a stay

Private Book Club

tell your guests what you’re reading (or listening to on Audibles) and promise a book discussion

Local theater

Mention a play and maybe even offer to go with guests on a certain mid-week night and invite one of the actors to the inn for discussion afterwards

Rain Plan

Create a perfect rain day itinerary or something extra on rainy days (consider partnering with a local restaurant for a special rainy day lunch with view and extras, story lady at the library with an adult story, free museum tickets, wine tasting, rain gear, rainy day picnic with recommended spot

Estate Sales

look for scheduled estate sales near you on the national websites and list ones in good areas, especially if they start on a Wednesday or Thursday.

Activities in nearby towns


Event List

scan tourism bureau, papers and magazines

Girl Getaways

create a special, show a photo, tie it to something special already happening

Check Local Church Websites

there could be a quilt show, pancake breakfast, music event or unique lecture (we found this idea in an inn newsletter from a tiny town).

Guest recommendations

question and take note of some esoteric delights of different guests – a visit to an antique book store, a find at a local estate sale, thrift shop, share the find.

College football

boomers might want to relive their college years – even at another college

Suggestions for a Destination on Thanksgiving

staying at your inn with dinner there or at a local restaurant

A fine art performance at a nearby college


Early Shopping for Christmas

Suggest local craftsmen, jewelry designers, etc..

Dangle a Little Christmas before your guests

mention the magical tree lighting, Santa riding in on a horse, the Cape May Dickens Festival, etc.

TedX event nearby

You’d be surprised how many areas have a Ted event with a series of 20 minute speakers

Cycling trails


Kayaking resources


Apple picking

apple tree backgrounds for photos, apple festivals

Classic Car events

or create your own

List and Feature Your Farmer’s Market and People – Michigan

There’s no better way to discover the essence and spirit of a place than through its local foods and Michigan offers some of the richest food experiences anywhere. Exploring farmers markets is a wonderful activity for the entire family. Fruits, veggies, wine, cheese, tasting events, cooking demonstrations and music—you’ll find it all at our local farmers market.

Warm Up By a Beach Bonfire

Beach Bonfires Are Banned in Many Places But if you’ve got it – Flaunt it

Famous Huntington Beach and others …

Out-of-state visitors wanting to follow in the footsteps of their favorite actors from Baywatch and The O.C. Over the years, beach cities up and down the coast installed permanent fire rings for ease and safety. These fire rings have become part of our national pop culture. Think Gidget and Moondoggie. Think Annette and Frankie. And now think if those fire rings were banned–because that’s almost what happened, until a fateful decision this month.

According to KABC-TV, the move to ban Southern California’s beach fire pits started in the uber-wealthy Corona Del Mar section of Orange County’s Newport Beach, whose residents complained that woodsmoke from bonfires was harming their health. The California Coastal Commission denied Newport’s subsequent plan to remove the rings, and the matter ended up with the South Coast Air Quality Management District (AQMD). The plan under consideration by then had grown out of all proportion: to ban fire pits on every California beach from Malibu in the north to San Clemente in the south–100 miles of popular oceanfront.

One of the beach towns most impacted by the proposed ban would have been Huntington Beach, the surfing capital that bills itself officially as Surf City USA. With three beaches (Bolsa Chica State Beach, Huntington City Beach, and Huntington State Beach) stretching for 10 miles, Huntington has 530 fire rings. “These bonfires are a deeply rooted tradition in Huntington Beach,” said Mayor Connie Boardma

Plan Ahead: Grape Harvest Season

We’re always looking forward to the next exciting thing in Fredericksburg- and grape harvest is just around the corner! Grape Stomps and harvest celebrations take place here in the Texas Hill Country each August and September- and take us right into the Fall Festival season.

Stomping grapes is an age-old tradition dating back to the ancient Romans, but nowadays we use mechanical presses and just stomp for fun! Grape stomp festivities are a blast for the whole family- kids can squish grapes between their toes and turn their feet (temporarily) purple at the Pedernales Grape Stomp, adults can sip Texas wines during the Harvest Festival at Messina Hof Hill Country, and both the young and young at heart can channel their inner Lucille Ball during the “Lucy and The Italian Woman” costume contest at Becker Vineyards.

This Month's Topics

Gift Certificates

Now is the time to really push your inn’s gift certificates. People are shopping, why not with someone they already trust.

If you are a newsletter client of iLoveInns, ask our art department to create Christmas gift certificate art to highlight that you sell gift certificates. Offer a package – for every 5 nights of gift certificates they purchase they get a free night or your cookbook

Winter Sunsets

Sunsets are more beautiful in the winter, tell where to watch them.


Pick the brightest moon night, moon rising/setting times and the best places to watch the moon.

Santa Sightings

Note where your local Santas will be hanging out, times and scenery.

Tree Lighting Events

It might be old hat to you but magical to your guests.

Breakfast with Santa at the Inn

Find a Santa and have him hang out every weekend in Dec. think guest photo ops

Church Christmas Concerts

Remember the British church singer who became famous? Skilled musicians & beautiful events.

Cut or Choose Your Christmas Tree at a Tree Farm

Do you have “cut your own tree” places – make it an inn event/package.

Find Some Great Handmade Silver Jewelry

Highlight a local silversmith.

Discover Woodcrafts

Highlight a local woodworker.

Winter Wonderlands

Special scenic sites for your guests to get photos for their Christmas shots.

Christmas Recipes from the Inn

Share a family favorite, or highlight the inn’s specialities and be sure to include a photo – maybe something you find on Pinterest that you also make.

Wine & Cheese Events at Wineries

Be sure to check out any local winery calendars.

Holiday Craft Fairs

Shopping for items from crafters in your area highlights your region

Tiny Tim

Is a local playhouse doing A Christmas Carol?

More Plays – Winter Theater

find out what local plays are coming up, check Universities as well as regular playhouses. If guests can walk to the theater highlight what they’ll see.

What You Need to Know About Winterfest

or any other event that’s well known. Give inside tips.

Christmas Rides

Are there any carriage rides, sleigh rides, Christmas trains, tours?

Share 2 Books to read before you visit ______ (your town)

Google “Good Reads Austin” – Pick a couple books and see what they say about your town then invite guests to read.

Create Your Own One-Off Guest Book Club

pick a book and a midweek date and lead the discussion or try a weekend and add snacks or dinner for a special.

Deer Widows Weekend

It’s hunting season in some places – create a special for non-hunters to enjoy while the hunters are away

Chocolate After Hours

Get your local chocolatier to open up after hours for your guests for an exclusive chocolate symposium and offer tastings and shopping.

Snow Day Train Trips

Does the train come to your town? Create a mid-week package and arrange to pick guests up if they take the train on a mid-week snow day.

Shop, Drop and Wrap

Shop in town and then come back to the inn for tables of wrapping materials and afternoon snacks.

Eat with the Elite

Get your town to run a contest – share the chefs and the contest in your newsletter
I saw this in an Ann Arbor newsletter –

Run a Christmas Photo Contest

Run your own contest or invite 50 shops to participate to keep the shoppers coming. See this Fredicksburg, Virg. contest –

Join Hallmark email newsletter for writing ideas on Holidays

For instance, here are blessings for Thanksgiving –

Thanksgiving and Christmas Messages

“Welcome Home” message – Come home for the Holidays to the Village Inn. Create a “Reserve your holiday getaway“ button in your email.

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