1. Do it Fast
Follow the advice given to Chesterfield Inn to maximize potential, "We wanted to get this website out the door as quickly as possible because we knew every day the 'old' outdated website remained live was another day money was left on the table." Whitestone Marketing
2. Make the Call to Action Clear and Above the Fold
Note the call to action on the Chesterfield Inn design. Also, take a look at Acorn's "turnkey solution" on Pinehurst Inn, Bayfield, Wisconsin, on your smart phone. Note the "call us" and "book it" buttons. http://pinehurstinn.com/
3. Design for All platforms
Be sure your design adapts to smart phones, tablets and computers. See this story about increasing traffic 50%. READ: How Important is Responsive Design?
4. Add Awards
Awards, badges, affiliations and recognition all help to overcome apprehension of guests in the conversion/booking process. If you are revising your site now is the time to add our BEST OF STATE awards!
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