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2019Travelocity Claims B&Bs Are Up Triple Digits, Instagram Revenue Boost, ADA Tax Credit, French Onion Quiche
Brafferton Inn, Gettysburg
Traditional B&B Bookings Are Up Triple Digits This Summer – According to Travelocity*
DALLAS — “Bed and breakfasts may seem like something of the past, but according to Travelocity, this old school accommodation is seeing a significant uptick this summer. New booking data from the travel site shows room nights at B&Bs have grown 25 percent year-over-year…”
Laura Molnar, senior marketing manager for Travelocity says, “The experience appeals to travelers who crave a more customized experience, whether that’s sharing a home-cooked, locally sourced meal with their hosts or socializing with other guests.”
Travelocity analyzed more than 10.4 million reviews and found bed and breakfasts ranked among the top places to stay in many states, including Pennsylvania, Colorado, and California.
“The Brafferton Inn in Gettysburg, Pennsylvania, boasts the highest overall guest rating with more than 600 verified reviews.
(From iloveinns – inns seem to perform differently on different platforms – when you look up the top rated B&Bs in Gettysburg, Brickhouse has more ratings on Google and is higher up on Tripadvisor. More
https://www.tripadvisor.com/
*Based on-demand data from 2017 and 2018 on Travelocity.com.
Can You Get a Tax Credit for the Work You Do On ADA Website Compliance??
The`SEO team at Paton Marketing thinks so!!! Here’s what they say: “There are huge incentives for businesses that make their websites compliant with the guidelines established by the Americans With Disabilities Act (ADA).”
The 2 main incentives to get your website ADA Compliant:
- Avoid expensive and predatory lawsuits.
- You can receive a generous tax credit for doing the right thing.
“The IRS’ Disabled Access Credit allows small businesses to qualify for a tax credit by making their websites ADA compliant.”
Here’s the IRS Revenue Code info:
https://www.eeoc.gov/eeoc/
How Instagrammable Is Your Inn?
This trend is huge for travelers 33 and under –
Like it or not, travel business is increasingly driven by a location’s Instagram-ability, according to a survey conducted by UK company Schofields. More than 40% of respondents under 33 consider “Instagrammability” the most important factor in choosing their holiday destination. (https://outline.com/atPMhC)
Social media-inspired tourism is tailored to unique inns. For instance, your gorgeous food (or the food/drink available nearby can create an emotional YES!!! to booking your inn.)
If you have scenery, gardens, waterfalls, old buildings – show some of it on your website/facebook/instagram accounts. This trend is growing and will sooner or later be a consideration that affects most travelers even if they aren’t active with instagram (because it may be their only way to communicate with grandchildren and others.).
Consider a blog or page on your website sharing the most instagrammable spots in town – such as this one in L.A. instagrammable-places-in-la/” target=”_blank”>https://www.
Read about boosting bookings with instagram – instagram-account/” target=”_blank”>https://www.
PS. 76% of travelers post pictures of their trip on social media.
Fresh Websites Always Pay for Themselves
(No-Cost Marketing! Once those reservations start coming in)
It’s amazing just how fast a fresh inn website pays for Itself – sometimes even within a week, often within a month. That’s why we’re saying “no-cost marketing”. I have never seen a well-executed inn website that hasn’t paid for itself quickly.
Over the years we’ve interviewed many innkeepers about their new websites asking – “How long did it take to pay for itself?” Usually the answer is within 2-3 months with the extra reservations that came in.
Our Mission with websites is to remove technology roadblocks that hold back some of America’s best innkeepers.
French Onion Quiche
Carmelized Onion Quiche
1 recipe pie dough
2 tablespoons olive oil
2-3 large red onions (about one pound total), French-cut (see below)
Salt and freshly ground pepper
2 teaspoons balsamic vinegar
3/4 cup milk
1/4 cup heavy cream
3 large eggs
Pinch nutmeg
6 ounces Gruyère cheese, grated (1 1/2 cups)
https://www.simplyrecipes.com/