November 2015

Nov

16

Could You Get a 52% Increase with a New Website and Newsletter Marketing?

INNKEEPERS / MISCELLANEOUS  Posted by / 0 comments

Could You Get a 52% Increase with a New Website and Newsletter Marketing? Internationally respected digital expert, Marketing Sherpa offers this case study of an inn’s success in raising occupancy by 52%. In 2008 the bottom fell out for family-owned Jamaica Inn. Here’s what they did to recover starting in 2012: Launched a New Website […]

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Nov

07

Do You Choose a Bed & Breakfast Inn By Its Name?

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How do people choose an inn or bed and breakfast? Most do online searches by city they wish to visit, go to directories like iloveinns to read reviews. But then what? A few years ago I was visiting Brewery Gulch Inn in Northern California and took a survey of the 5 couples who were there. […]

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