Jun

15

2017

Fix Your Website (Even if It’s New) – 10 Most Commonly Needed Fixes

INNKEEPERS / INNKEEPING AS A CAREER  Posted by / 0 comments

Did you know even new inn websites usually need to be fixed?

We recently reviewed 12 new, beautiful inn websites.  Most had problems such as slow loading times, mobile that didn’t work well, and worst of all, poor title tags and meta tags and missing elements that hurt the inns’ search positions, even lowering them.

 

How to FIX Your Website Problems

First, you need an audit by web developers who know the inn industry. (If you can catch what still needs to be done early, your developer might be able to fix these things under your contract.) Or alternatively, the team at i Love Inns can update your current site so it won’t be flagged by Google to lower your ranking. Our tech people can also make tweaks, edits and additions. Hourly rates apply or you get a maintenance contract – your choice.

 

10 Important Updates You Can Start Making to Your Website Tomorrow

Updates to Get Your Website Into Tip-Top Shape

  1. Review your title tags and meta tags – (Frequently overlooked on new websites and DIY sites.)
  2. Optimize your photos to make sure they load fast – (This can affect rankings.)
  3. Image tagging – adding invisible alternate text which Google looks for
  4. Update everything from pricing to text to new photos, new reviews
  5. Create a mobile site
  6. Add social media links
  7. Correct or remove bad links
  8. Install uptime tracker which will send alerts if your site goes down
  9. Analyze Google webmaster data on your site to review any problems
  10. Run your Url through a content delivery network to filter out attacks to your server

Keeping your website up to date makes a big difference in where it appears on search engines and will bring you more traffic that stays longer on your site and improves your bookings.

 

START NOW