How to Make Social Media Boost Your Inn Business

Chip and Joanna Gaines with a New Texas B&B – How They Use Social Media

FACEBOOK

I’ve been checking out how this couple uses their social media channels and found a posting they made on Facebook to boost their followers’ interest in their brand new inn.

“Hurry! Hop over to Chip or Joanna’s Instagram feeds and enter their awesome giveaway to win a two-night stay at Magnolia House, PLUS more (listed in Chip’s caption!) Tag three friends in either post (@chippergaines or @joannagaines) and sign up for our newsletter at magnoliamarket.com! Winner announced in newsletter Friday. (For those without Instagram – start an account! It’s simple and worth it for this awesome giveaway!)”

84% of professionals in the travel and tourism industry use Facebook so be sure you are taken seriously with your Facebook page.  (Source).

3 Ways to Maximize Your Facebook Pages

1. Keep Potential Guests Engaged – Facebook doesn’t replace your hotel website, it works alongside because it’s updated so often with interesting events, photos, guests comments and the daily fun that will engage travelers. The goal is to get friends and former guests to like your posts, and comment, to remember your inn. Start the conversation, and watch your inn business grow.

2. Build and Show Off Your Reviews – Past guests can recommend you via Facebook’s star rating system. All you have to do is set up a reviews tab . But even better – publish those guest book reviews that are hidden in rooms so everyone can see them. You can share when you are excited about a recent comment. If iloveinns is managing your facebook and twitter and pinterest, the social media team will post these comments to all 3 social media channels. You can even indicate your favorite comments and they can be made to stay at the top of facebook. 

3. Collect Emails – Have guests sign up for your newsletter whether  you have a newsletter now or have plans to. these are future guests who will want to know about any promotions. You can even accept reservations by linking to your website pages. 

Contact Diane@iLoveInns.com today if you want to delegate your social media tasks to our iloveinns team.