How To Easily Increase Your Direct Bookings, Blogging Gives You a 434% Higher Chance…

Fix Your Photos & Get More Direct Bookings

A few hours spent improving your photos can yield many more bookings!

Did you know that refreshing your photos can give you a Huge Bang for the Buck? – That’s because, these days –

People make decisions by photos! (In addition to location, price, & reviews.)

In interviews with millennials they report :

“It’s all about eye candy… it’s not about a lot more.” 45 year old

But good photos do a lot more than what you see. When tagged properly Google takes note and it adds to good SEO.

Photo Face-Lift Deal – $199

1. We’ll replace 10 to 25 photos on your existing website
2. We’ll optimize them
3. We’ll resize them
4. We’ll add Alt Tags for Good SEO and ADA Compliance

We have worked on so many sites where just a change of photos made all the difference. And it doesn’t take very long for us to do that.

That’s why we have a new package – $199 for changing/fixing 25 photos.

Contact DRingler@iLoveInns.com or call 949-481-7276

Talk To Me About New Photos

Free Photos for Your Website

1. Get free photos from your Chamber & Tourism Bureau – local or state
2. Free photos are available from Unsplash and Pexels
3. Free photos from area restaurants – ask/borrow/link
4. Take amazing photos with your phone camera – here’s how*
5. Local real estate photographers only charge $100 – $400 and have a lot of experience in making things look good.

*How to Get Great Inn Photos with Your Phone

Go around town and start snapping – you are often the only person in the right place at the right time.

• Be ready at the golden hours (early morning & dawn) on a bright day.
• Take lots of photos
• Use people in your photos
• Tell a story with your photos
• Take close ups of food, flowers, guest room art

 

The Latest On Blogging

How long should your blog entry be? At minimum, blog posts should have 300+ words but 1,000 words is considered a bench mark for Google, some are now saying 2,000 words – just be sure to put in a lot of sub headings, bullet points, and photos to break up the text so your guests can scan.

Did you know this about blogging?

1. It takes on average 3.5 hours*** to write a blog post (average length is 1,151 words)
2. Blog posts that feature an image every 75-100 words get 2X more shares
3. Content marketing is 62% cheaper than traditional marketing
4. Having a blog increases your chances of ranking higher in search by 434%

Inns With Good Blogs

Blisswood Bed & Breakfast – Note the title of the blog matches what nearby city folks might be looking for – (Horseback Riding Ranch Near Houston) The perfect phrase to capture internet searches.

A Butler’s Manor – Kim writes about recipes and what’s going on in the area

Hartstone Inn – This very clever blog is entitled Maine Exclusive Travel Blog but when you read the topics they are all about the inn and its environs – as well as many recipes and photos.

***If you don’t have an extra 3.5 hours, but still need the huge marketing advantage of a blog on your website, engage our Librarian, Julie to write a regular blog post. To set up a beautiful blog with slots for great photos:

Call 949-481-7276 or:

Show Me What Julie the Librarian Can Write