No Cost Marketing 90% of Bed & Breakfast Inns Aren’t Using

5 Inns Reveal the Good, the Bad and the Ugly and How to Fix it


Good Design, Good Title Tags

Chatham Gables Inn

Good Website Design and Good Title Tags – Study the title tags – always include city and the region (Cape Cod and Chatham in this case). This is something many “designer-types” miss or more often, do wrongly.

Alpine House

Nice use of Res Nexus, good images – arresting home page, consistant, elegant and clear booking tab on every page.


Don’t Make These 3 Website Mistakes

Montana Inn – Bold and friendly – but poorly performing title tags

Pennsylvania Inn – Delicate, beautiful design – very poor title tags – hurts SEO

Highland Estate – Beautiful design, No clear path to booking, could be much better, Out of date blog, title tags don’t mention the town or area or state.


Fresh Websites Always Pay for Themselves

(No-Cost Marketing)

It’s amazing just how fast a fresh inn website pays for Itself – sometimes even within a week, often within a month. That’s why we say “no-cost marketing”. We have never seen a well-executed inn website that hasn’t paid for itself quickly.

Over the years we’ve interviewed many innkeepers about their new websites asking – “How long did it take to pay for itself?” It’s always surprising how fast this happens.

That means that the site has generated many additional reservations – and within a very short period of time.

Our Mission with websites is to remove technology road blocks that hold back some of America’s best innkeepers.



3 Solutions to Travelers Leaving Your Website

  1. Feature Location PhotosIn a recent study by the hotel marketing website Leonardo, travelers – 50% of them – don’t know where they want to go when they first start looking. So you have to Meet Them with Photos on your home page that capture your location, not just shots of your inn. Do your best to convey the value of traveling to your region. Know who your ideal guest is and tailor your photos accordingly.
  2. Your StoryHotel stories can also play a big role. Paint a picture of what experience hotel guests can expect at your property.
  3. Local Events, SceneryInclude information on local events and nearby attractions to convince site visitors that the time to travel is NOW.


Start Your New Website

 – You’ll Be Glad You Did

Every innkeeper we work with wishes they would have done this sooner, it wasn’t as painful as they thought. In fact, it’s more painful not to act when you see your neighbor inns filled with guest cars. Most websites are finished and out the door within a few weeks.