Santa Barbara “Inn” With $175 Tent Rates Offers DIY Fireside Dinner Under the Stars El Capitan Canyon – Santa Barbara Escape for one night to the great outdoors and enjoy a fireside dinner under the stars! The evening of your arrival, we will deliver a Barbecue Kit from our Canyon Market and Deli. All of […]
Read More»Beer and Breakfast – Should You Add This Manly Menu to Your Offerings? I just discovered that a friend of mine – project manager, website builder and former missionary, sometimes drinks beer with breakfast. “It has to be with a hearty, salsa-infused menu” he said in his deep Home Depot voice. Photo from Montecarlo.com When finally […]
Read More»iPhoneography Tips Any iPhone is good enough for creating great photography. I’ve seen amazing photos taken with iPhone 3G. Consistent practice is the best way to improve your iPhoneography. Keep practicing even when you’re out of ideas, and you’ll eventually create something amazing. Pretend your iPhone camera is an expensive DSLR and you’re going to […]
Read More»Write your subject line so that it will be read – use recipes, numbered events (3 Top New Chefs) – topics you know your guests are interested in. Avoid Spam Triggers in your Subject Line Free for instance, is notorious for not making it past filters – also don’t use “act now”, “limited time”. “Special […]
Read More»Chip and Joanna Gaines with a New Texas B&B – How They Use Social Media FACEBOOK I’ve been checking out how this couple uses their social media channels and found a posting they made on Facebook to boost their followers’ interest in their brand new inn. “Hurry! Hop over to Chip or Joanna’s Instagram feeds and enter their awesome giveaway to […]
Read More»Pay $250 Instead of $1,500 for Photos 1. The number one way to get great photos that will fit your budget is to hire a good local real estate photographer – review their work online and at real estate agent offices, open houses, circulars. Especially look at the photos displayed by top-selling agents – in […]
Read More»Innkeeper Vacations Make You Live Longer – Just Like Your Guests Yesterday, I sat down with Bill and Eleonora of Jacob Hill Inn (Providence, RI) at a coffee shop in Dana Point where we enjoyed a nice long chat – almost the way Europeans sit around for hours talking. We celebrated their 20+ years of […]
Read More»Re-enforce Your Relationships – Keep Talking to Your Guests You represent what’s authentic and good in the world. And most people today want to reconnect with that to build their strengh and keep positive. Some Smart Innkeepers message their guests with good will all year round like Smart Innkeepers #1 – the Wilburton Inn family […]
Read More»We have been awarding the Top 10 Romantic Inns for more than 20 years. Maybe it’s your turn to become one of the 2016 Top 10 Romantic Inns. How to Tell if Your Inn Is Romantic Do you get reviews that are LONG and ENTHUSIASTIC raves about how romantic their stay was? (Not only “great […]
Read More»Could You Get a 52% Increase with a New Website and Newsletter Marketing? Internationally respected digital expert, Marketing Sherpa offers this case study of an inn’s success in raising occupancy by 52%. In 2008 the bottom fell out for family-owned Jamaica Inn. Here’s what they did to recover starting in 2012: Launched a New Website […]
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